Caption Guide

Dancers, artists, and models aren’t “selling a product” in the traditional sense, so your captions can’t sound like a business pitch.

BUT — they still need to follow the Hook → Story → CTA format because it's the newest way IG determines a post's engagement value and how it ranks in the feed. So even if you're not a brand selling a product, using this format helps you stay relevant in the algorithm. 

The trick is adjusting the formula so it works for personal content instead of business content.

We created this guide to break it down with examples, so you can implement this on your posts.